We use observational, contextual and behaviorally methods over traditional market research methods to design better!
Whether it’s a website, mobile app, web based application, or your online shop, we use the following techniques and services to test its quality:
Usability Lab Testing, Remote testing, Cognitive Walkthroughs, Scenario Based testing, Ethnography, Focus Groups, Interviews, Card Sorting, Cognitive Walkthroughs, Personas and scenarios
Research & Quality Assurance
Obscure is strongly committed to user research at all stages of the project lifetime. The research techniques we use help us in understanding the real, even sometimes unarticulated, needs and requirements of the end users. User research helps us in understanding the specific industry we are dealing with for a project and cultural issues that may have implications for design. It is always beneficial to learn more about who the real users of your product are. Knowing these users enables us in targeting the message and design effectively, which in turn gives you a competitive edge.
We do not believe in unnecessarily reinventing the wheel. Sometimes our clients already have extensive knowledge of their industry and respective users. In such cases, we like to collaborate with these clients for increasing their profitability.
What We Do
We design usable web, mobile, and touch screen interfaces that your customers would love to experience.
We are exceptionally good at designing for the Web, Mobile, and Touch Screen self-service Kiosks like ATMs. Do you need a website to promote yourself, your organization, or a product? Perhaps a super slick and usable iPhone or facebook app? We've got you covered!
Here's what we can do for you...
- Interaction Design
- Information Architecture
- Search Engine Optimization
- Website and Landing page design
- Usability Testing & Training
- and more