1. Research

Understand Users & Industry

Context Studies, Focus Groups, Competitor Review, Depth Interviews, Questionnaires, Personas and Scenarios, User Goals Identification, Ethnography

2. Concept

Define Interaction

Concept Models, Paper Prototypes, Use Cases, Usability Testing

3. Design

Design Solutions

Wireframes, Process flows, Card Sorting, Expert Evaluation, Functional Specifications, Visual Design

4. Build

Develop & Test

Collaborative Development, Expert Evaluation, Functional Testing, Usability Testing

5. Measure

Evaluate & Iterate

Usability Testing, Focus Groups, Competitor Comparison, Analytics

Our Approach

Obscure's Design Approach

User experiences are a powerful source of creating meaningful differentiation. Our User Centered Design approach requires understanding of all types of stakeholders. Brainstorming alone cannot bring such obscure elements to light.

What We Do

We design usable web, mobile, and touch screen interfaces that your customers would love to experience.

We are exceptionally good at designing for the Web, Mobile, and Touch Screen self-service Kiosks like ATMs. Do you need a website to promote yourself, your organization, or a product? Perhaps a super slick and usable iPhone or facebook app? We've got you covered!

Here's what we can do for you...

  • Interaction Design
  • Information Architecture
  • Search Engine Optimization
  • Website and Landing page design
  • Usability Testing & Training
  • Persona and Scenario Development
  • Concept Design
  • Prototype development
  • Design Research and Evaluation
  • Advise your design and development teams
  • Market Analysis
  • User Research
  • Project Definition
  • Visual Design
  • Brand Experience Strategy
  • Research and Requirements Gathering
  • Site Analysis and Reporting